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Avatar the movie and James Cameron

December 5th, 2009 Des

I was just reading about the massive marketing campaign behind director James Cameron and his latest movie, Avatar.

After Cameron had one of the biggest movie hits of all time with Titanic, he virtually disappeared. Avatar is said to have cost $250 million, and is using almost every marketing channel known to man – movie poster campaigns, TV advertising, cinema trailers, bus advertising, movie trailers on Youtube and dozens of other video sites, deals with Apple and many other large corporations, reviews in hundreds of print media and on-line sites, including blogs, social networks, and on and on…

In short, I wasn’t planning to see the movie, but now I can’t wait for it to come out in a couple of weeks!

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