Archive for the ‘marketing channels’ Category

How to become a better Dealmaker

May 28th, 2012 Des Comments off

I recently talked with Paul Renner, who is a specialist in Dealmaking.

Over the last 15 years or so, Paul has developed and refined a process of:

* Attracting more 5-figure and 6-figure deals

* Using a mindset that gets more deals done

* Learning key lessons from some of the biggest dealmakers, past and present

…And a lot more he’ll be discussing in this interview:


You can also download an interview transcipt here:


And further details here:

How to use audio-based marketing: talk with Michael Silk

August 19th, 2010 Des Comments off

In this talk, top copywriter and direct response specialist Michael Silk will show you:

  • How to get more people to respond to your marketing message or offer
  • Which type of marketing offers work well
  • How to ‘position’ your consultancy or professional services business
  • How to make the most of audio-based marketing – CDs, mp3, etc
  • Why audios can often be more effective than video-based marketing

You can download this mp3 recording here:

Michael Silk talks with Des Vadgama
(Right-click and save this link)

Avatar the movie and James Cameron

December 5th, 2009 Des Comments off

I was just reading about the massive marketing campaign behind director James Cameron and his latest movie, Avatar.

After Cameron had one of the biggest movie hits of all time with Titanic, he virtually disappeared. Avatar is said to have cost $250 million, and is using almost every marketing channel known to man – movie poster campaigns, TV advertising, cinema trailers, bus advertising, movie trailers on Youtube and dozens of other video sites, deals with Apple and many other large corporations, reviews in hundreds of print media and on-line sites, including blogs, social networks, and on and on…

In short, I wasn’t planning to see the movie, but now I can’t wait for it to come out in a couple of weeks!