Des Vadgama

In this talk, top copywriter and direct response specialist Michael Silk will show you:

• How to get more people to respond to your marketing message or offer
• Which type of marketing offers work well
• How to ‘position’ your consultancy or professional services business
• How to make the most of audio-based marketing – CDs, mp3, etc
• Why audios can often be more effective than video-based marketing

You can download this mp3 recording here:

Michael Silk talks with Des Vadgama
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I was just reading about the massive marketing campaign behind director James Cameron and his latest movie, Avatar.

After Cameron had one of the biggest movie hits of all time with Titanic, he virtually disappeared. Avatar is said to have cost $250 million, and is using almost every marketing channel known to man – movie poster campaigns, TV advertising, cinema trailers, bus advertising, movie trailers on Youtube and dozens of other video sites, deals with Apple and many other large corporations, reviews in hundreds of print media and on-line sites, including blogs, social networks, and on and on…

In short, I wasn’t planning to see the movie, but now I can’t wait for it to come out in a couple of weeks!