Talk with Ron Holland

August 16th, 2010 Des Comments off

Have you ever wanted multiple streams of income?

In this interview with Ron G Holland, author of Talk and Grow Rich, Turbo Success and other books, you’ll discover:

  • How to add multiple streams of income to your work or business
  • The impact of profit margins of 17%, 117% and 1017% to you and your business
  • The power of having a mentor
  • The huge, on-going opportunities on the internet – with information-based products and knowledge-based services
  • How you can quickly get started as a Consultant
  • And more…

Ron is also a very successful entrepreneur, business mentor and speaker.

Just listen here – right-click and save this link:

Ron Holland talks with Des Vadgama

More about Ron Holland here: www.Wealth.co.uk

How to get your book published

August 14th, 2010 Des Comments off

Stephanie Hale has worked with many writers and authors over more than 20 years.

She is a specialist in getting published and generating lots of free publicity.

If you’re a consultant, coach, expert or you have specialist skills in a specific niche, having a book to your name adds substantial credibility to your brand – and your range of services. More importantly, this is a great way of attracting many more clients to you.

In this talk with Stephanie, you’ll learn about:

  • The advantages of self-publishing
  • How to make it easy on yourself to write a book
  • The importance of book planning
  • Estimate costs of getting your book printed and published
  • How to write a best-seller
  • How to think like a marketer, rather than an author
  • How to get a ton of free publicity for your book
  • Find out more at www.oxfordwriters.com

Feel free to listen here:

Stephanie Hale intervew
(27-minute mp3 file – right-click and save on this link)

Talk with Dan Pena, super-successful entrepreneur

August 8th, 2010 Des Comments off

I first met Dan Pena back in 1995, having been very impressed by what I’d read and heard about him, via Robb Report, a magazine for the rich and affluent.

At very short notice, I attended his phenomenal one-week seminar at one of his homes, Guthrie Castle in Scotland.

In fact, Dan’s events have created substantial financial wealth for so many delegates, sometimes into the multiple millions of pounds (or dollars)

Part of his phenomenal track record in business is having started  a company with almost nothing, and building it to a value of over $400 million in just 8 years.

In this talk, recorded in August 2010, you’ll quickly learn:

  • How to make your business dream into a reality
  • The traits and characteristics of most high-performance people
  • How to expand your ‘comfort zone’
  • Why other successful people will want to help you achieve your dreams
  • That you’re judged with who you associate with
  • And much more

This mp3 audio lasts about 47 minutes, and you can listen to it or download it here:

www.danpena.com/interviews/des-vadgama-interviews-dan-pena

And find out more at Dan’s website: www.DanPena.com

Interview with David Zysblat, SEO Guru

August 5th, 2010 Des Comments off

I just completed a very interesting interview with David Zysblat, founder of WiredFlow.

David tells us more about his expertise in search engine optimisation (SEO), along with a few insider tips and techniques to get more traffic to your website.

He’s also discussing a few on-line trends, which you’ll find very useful.

Just right-click and save this audio file to listen – about 27 minutes in duration:

Interview with David Zysblat

And more about WiredFlow at www.WiredFlow.com

Here’s a few tips to boost your website traffic

July 5th, 2010 Des Comments off

Here are some great SEO (search engine optimisation) tips from one of the UK’s leading traffic generating agency, Wiredflow, that can help boost your rankings almost immediately:

1. Create an XML sitemap. Don’t worry if you’re not technical, just go to sitemap.org and you just need to press a few buttons and it is done for you for free. Then you just need to upload it to your site, which your website manager can do in 2 seconds. Make sure you then log into to Google Webmaster tools (you can set up an account very easily) and submit the location of your sitemap.

2. Assign Images on your website with Keywords. If you can take the first three images on your site and add an alt tag to them and then name each image with a different keyword that is related to that particular phrase.

3.  Header Tags. Your first line of each page should have a Header tag known as H1. You should place your most important keyword in that tag. Then place your next most important keyword further down the page in the second header tag, known as H2.

4. Highlight & Emphasise. You should put bold and italic tags on keywords that are important to you on each page. Don’t go crazy with this, just do a few.

5. Internal Links. You should have a few links from each page to other pages on your website. These links should be “anchor text” links.

Just by doing these 5 steps – you should see a big increase in your rankings.

If you’re not technical in the slightest, don’t panic. Your website developer/manager should be able to do all these changes for you.

These are just some of the steps every website should be taking in order to get maximum value from their website.

If you would like a FREE personalised report on how traffic can be increased to YOUR site, then just go here:

http://generatetrafficforyou.com

How to get more business during tough times

June 17th, 2010 Des Comments off

A client of mine, who has recently engaged my services, was generating £250,000 last year – but expects perhaps £90,000 this year. So why is that?

Four months ago he had five potential contracts lined up, but today he is only certain to close one.

How many of us can live on a third of last year’s income?

Now listening to his story, two potential problems have revealed themselves:

1. He did not target his clients effectively

2. He did not demonstrate value to the five potential clients he had

In this case, a strong practical proposal is the key to acquiring new clients and building a lasting relationship.

Hence, my client has learned one major lesson – costing him two-thirds of his annual income.

Here are just a few useful points for your business:

1. Target your potential clients/customers more effectively

2. Remember that business in the pipeline is not guaranteed business

3. Use your marketing budget wisely, focus your efforts on closure of the existing leads or enquiries

4. Do not ease up on marketing for new business in the pipeline, even though it may give you some sense of false security

5. Always use an effective and detailed proposal – and a powerful conversion process – to persuade your potential clients

I’ll show you in more detail how to effectively bring better closure to your business in the pipeline shortly.

Successful seminar marketing and promotion

December 17th, 2009 Des Comments off

Yesterday, I had a reputable seminar speaker and presenter ask me about using seminar promoters for his events, due to my substantial experience within this sector. Here’s my response and overview by email:

In my experience, the whole seminar landscape
has far more competition these days, especially
with Internet-based promotion and marketing, etc.

Seminar providers often pay promoters anything
from 20% to 50% – especially for a front-end offer
(which may be a free seminar, or costing up to
£2,000).

Main factors:

1. Responsiveness of promoters’ list or database

2. How effectively prospects are followed-up

3. Overall marketing campaign – emails, webinars,
on-line videos, tele-seminars, etc

4. How well-known the speaker and seminar is

5. Price-point used. These days, even a £2,000
seminar is quite a hard-sell, depending on how
attractive and compelling the offer is.

Hope this helps.

Can you really think and grow rich?

December 13th, 2009 Des Comments off

The first time I came across Think and Grow Rich by Napoleon Hill was back in 1985. I was amazed and impressed with the depth of research undertaken by Napoleon Hill, having met and interviewed 500 of the richest people across some 20 years.

Having read and re-read chapters headed ‘Desire’, ‘Faith’, ‘Autosuggestion’, ‘Specialized Knowledge’, ‘Imagination’, ‘Decision’, ‘Persistence’, etc. I agree that all of these are important in the process of wealth creation, but the key characteristic I found amongst many millionaire entrepreneurs I’ve met over the years is this: the ability to take focused and consistent action toward a specific commercial goal.

That’s it! Clever or dumb, fast or slow, good-looking or plain ugly – this ability always separated the rich business owners from the poor ones. The do-ers from the think-ers.

Hence, if you want to achieve anything today, just take action, and then continue taking action toward your commercial objectives.

10 top-paying companies: what recession?

December 7th, 2009 Des Comments off

According to a Fortune magazine article, these are the AVERAGE annual salaries of the top 10 highest-paying firms for 2009 in the USA:

1. Bingham McCutchen                                    $256,312         for lawyers

2. Lehigh Valley Hospital                               $244,605         for physicians

3. Orrick Herrington & Sutcliffe                   $240,955         for lawyers

4. Alston & Bird                                                   $203,655         for lawyers

5. Perkins Coie                                                     $190,126         for lawyers

6. Devon Energy                                                 $186,882         for engineers

7. Salesforce.com                                               $172,303         sales

8. Arnold & Porter                                              $172,192         for lawyers

9. Adobe Systems                                               $165,947         for software developers

10. EOG Resources                                              $158,302         for engineers

Recession – what recession? And after bankers have had so much of the spotlight this year, it’s interesting to see how prominently the law profession figures in these charts.

Avatar the movie and James Cameron

December 5th, 2009 Des Comments off

I was just reading about the massive marketing campaign behind director James Cameron and his latest movie, Avatar.

After Cameron had one of the biggest movie hits of all time with Titanic, he virtually disappeared. Avatar is said to have cost $250 million, and is using almost every marketing channel known to man – movie poster campaigns, TV advertising, cinema trailers, bus advertising, movie trailers on Youtube and dozens of other video sites, deals with Apple and many other large corporations, reviews in hundreds of print media and on-line sites, including blogs, social networks, and on and on…

In short, I wasn’t planning to see the movie, but now I can’t wait for it to come out in a couple of weeks!