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Posts Tagged ‘marketing channels’

Avatar the movie and James Cameron

December 5th, 2009 Des Comments off

I was just reading about the massive marketing campaign behind director James Cameron and his latest movie, Avatar.

After Cameron had one of the biggest movie hits of all time with Titanic, he virtually disappeared. Avatar is said to have cost $250 million, and is using almost every marketing channel known to man – movie poster campaigns, TV advertising, cinema trailers, bus advertising, movie trailers on Youtube and dozens of other video sites, deals with Apple and many other large corporations, reviews in hundreds of print media and on-line sites, including blogs, social networks, and on and on…

In short, I wasn’t planning to see the movie, but now I can’t wait for it to come out in a couple of weeks!

How to get fast business growth

December 4th, 2009 Des Comments off

There are three main ways to achieve fast business growth for your existing company or start-up business.

In brief, they are:

1. A scalable business model, enabling you to access and use multiple marketing and distribution channels for your range of products or services. For example, using multiple marketing channels include: print advertising, joint ventures with list owners or managers, postcard mailings, targeted direct mail, on-line SEO and/or PPC marketing, affiliate-based marketing, etc.

2. An acquisitive business strategy, meaning buying or acquiring related businesses and companies in your niche or related sectors. For example, Dan Pena has an excellent range of products and business seminars, focused on specific commercial areas like: Deal Making and Acquisitions, Raising Capital and exponential business growth.

3. A commercial strategy driven by giving away a product or service. Some of the biggest business successes include: Hotmail giving away millions of free email addresses; social networking sites like Facebook building up over 350 million free profiles of their members.

I’ll be showing more detail soon about how you can get faster business growth for your company.