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Posts Tagged ‘More clients’

How to get your book published

August 14th, 2010 Des Comments off

Stephanie Hale has worked with many writers and authors over more than 20 years.

She is a specialist in getting published and generating lots of free publicity.

If you’re a consultant, coach, expert or you have specialist skills in a specific niche, having a book to your name adds substantial credibility to your brand – and your range of services. More importantly, this is a great way of attracting many more clients to you.

In this talk with Stephanie, you’ll learn about:

  • The advantages of self-publishing
  • How to make it easy on yourself to write a book
  • The importance of book planning
  • Estimate costs of getting your book printed and published
  • How to write a best-seller
  • How to think like a marketer, rather than an author
  • How to get a ton of free publicity for your book
  • Find out more at www.oxfordwriters.com

Feel free to listen here:

Stephanie Hale intervew
(27-minute mp3 file – right-click and save on this link)

How to get more business during tough times

June 17th, 2010 Des Comments off

A client of mine, who has recently engaged my services, was generating £250,000 last year – but expects perhaps £90,000 this year. So why is that?

Four months ago he had five potential contracts lined up, but today he is only certain to close one.

How many of us can live on a third of last year’s income?

Now listening to his story, two potential problems have revealed themselves:

1. He did not target his clients effectively

2. He did not demonstrate value to the five potential clients he had

In this case, a strong practical proposal is the key to acquiring new clients and building a lasting relationship.

Hence, my client has learned one major lesson – costing him two-thirds of his annual income.

Here are just a few useful points for your business:

1. Target your potential clients/customers more effectively

2. Remember that business in the pipeline is not guaranteed business

3. Use your marketing budget wisely, focus your efforts on closure of the existing leads or enquiries

4. Do not ease up on marketing for new business in the pipeline, even though it may give you some sense of false security

5. Always use an effective and detailed proposal – and a powerful conversion process – to persuade your potential clients

I’ll show you in more detail how to effectively bring better closure to your business in the pipeline shortly.